Chief Marketing Officer (CMO) - Leading Fintech Innovation at BRI Finance

Join BRI Finance, a pioneer in Indonesia’s fintech revolution, as our next Chief Marketing Officer (CMO). This is a rare opportunity to lead transformative marketing strategies in a dynamic, high-growth financial services environment. You’ll collaborate with a senior leadership team to develop and execute innovative marketing campaigns that drive customer acquisition, retention, and loyalty.

Based in Jakarta Barat, you’ll be at the heart of a company that’s redefining financial services through cutting-edge technology and data-driven solutions. With a team of over 500 employees, BRI Finance is committed to fostering a culture of innovation, collaboration, and excellence.

As CMO, you’ll oversee all aspects of marketing, from brand strategy and digital marketing to customer engagement and market research. You’ll work closely with product managers, sales teams, and other departments to ensure seamless integration of marketing efforts with business objectives.

📋 Tanggung Jawab Pekerjaan

• Develop and execute comprehensive marketing strategies that align with BRI Finance’s business goals.
• Lead a team of marketing professionals to drive brand awareness, customer acquisition, and retention.
• Oversee digital marketing efforts, including SEO, SEM, social media, and content marketing.
• Manage and optimize marketing budgets to maximize ROI and drive business growth.
• Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
• Develop and maintain strong relationships with key stakeholders, including customers, partners, and investors.
• Monitor and report on marketing performance metrics to ensure continuous improvement.
• Stay abreast of industry trends and best practices to drive innovation and excellence in marketing.

🎓 Kualifikasi & Syarat

• Minimum 10 years of experience in marketing, with at least 5 years in a leadership role.
• Proven track record of successfully leading marketing teams and driving business growth.
• Strong understanding of financial services and fintech industry trends and dynamics.
• Excellent strategic and tactical marketing skills, with a focus on digital and data-driven marketing.
• Proven ability to develop and execute innovative marketing campaigns that deliver measurable results.
• Strong leadership and communication skills, with the ability to inspire and motivate teams.
• Proficiency in marketing tools and software, including Google Analytics, HubSpot, and Salesforce.
• Bachelor’s degree in Marketing, Business Administration, or related field. MBA or equivalent is a plus.

🛠️ Keahlian

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